Projects
Below is a list of projects successfully completed during my Master’s degree program
Industry Project with Orsini
Digital Marketing Strategy
My team and I collaborated with Orsini to explore a strong digital strategy to enhance brand visibility and market positioning. We conducted a comprehensive analysis of Orsini’s digital marketing by first performing a SWOT analysis to assess its current branding and positioning. We also reviewed the digital strategies of key competitors in the specialty pharmacy space. Based on these insights, we provided strategic recommendations to help Orsini reach key stakeholders, strengthen relationships, and position itself as the specialty pharmacy partner of choice.
Pitch Competition
Advancing Veterinary Medicine Utilizing Stem Cell Technologies
My team and I partnered with Dr. Amanda Trindade Hill, CEO of CellTech, an early-stage startup, to develop a pitch deck showcasing their technology to industry experts and investors. We presented CellTech at NCSU’s CATALYZE Pitch Competition, winning a $2,000 award.
Industry Project with Alura
Adapting to Customer Preferences in the Dairy Cattle Nutrition Industry
My team and I collaborated with Alura to understand what customers consider essential in forming trustworthy partnerships with new suppliers, aiming to develop an innovative commercial pathway for their new feed additive product. We conducted market research, identified competitors, assessed product introduction requirements, and engaged with key opinion leaders and customers. Our work provided valuable insights into the best ways to reach potential customers.
Mini Practicum Project with Biomedical Engineering Department
Exploring the Commercial Viability of Chitosan Manufacturing in North Carolina
My team and I collaborated with Dr. David Zaharoff to evaluate the viability of building a chitosan manufacturing plant in North Carolina using local shrimping industry waste shells. We conducted market and supply chain analyses, reviewed regulatory requirements, examined chemical processes for varying purities, and identified economic incentives.
