Capstone Project
Worked closely with my team to ideate a new product and conducted comprehensive research to inform the development of a business model for a cell-cultured seafood offering within the alternative protein industry. Our work focused on understanding the technical processes and resources required to develop a viable product, as well as the broader ecosystem needed to build and scale a company. This included analyzing regulatory pathways, evaluating funding requirements, and identifying strategic partnership opportunities. We also engaged key opinion leaders, including scientists and bioprocess engineers, and conducted voice-of-customer outreach to assess the desirability, feasibility, and commercial viability of the concept.
Industry Projects
Below is a list of projects successfully completed during my Master’s degree program
Industry Project with Labcorp
Companion Diagnostics
Worked with my team to develop case studies comparing technical capabilities and scientific rigor across four key companion diagnostic areas. Competitive analysis assessed each company’s service offerings, commercialization models, regulatory compliance, and partnerships with pharmaceutical companies. The project highlighted opportunities for Labcorp to strengthen capabilities, improve operational efficiency, and enhance scientific and commercial differentiation.
Industry Project with Orsini
Specialty Pharmacy Marketing Strategy
Collaborated with Orsini to explore a strong digital strategy to enhance brand visibility and market positioning. Worked with my team on SWOT analysis to assess its current branding and positioning and reviewed the digital strategies of key competitors in the specialty pharmacy space. We provided strategic recommendations to help Orsini reach key stakeholders, strengthen relationships, and position itself as the specialty pharmacy partner of choice.
Industry Project with Alura
Feed additive Commercial Pathway
Collaborated with Alura to understand what customers consider essential in forming trustworthy partnerships with new suppliers, aiming to develop an innovative commercial pathway for their new feed additive product. We conducted market research, identified competitors, assessed product introduction requirements, and engaged with key opinion leaders and customers.
Mini-Practicum Projects
Mini Practicum Project 1 - Biomedical Textiles Research Group
New Therapeutic Potential
My team and I collaborated with Dr. Jessica Gluck to assess the market potential of a new therapeutic medical technology for wound healing and tissue regeneration. This included reviewing the literature and IP landscape.
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Mini Practicum Project 2 - Biomedical Engineering Department
Commercial Viability of Chitosan Manufacturing
Collaborated with Dr. David Zaharoff to evaluate the viability of a chitosan manufacturing plant in North Carolina using local shrimping industry waste shells. We conducted market and supply chain analyses, reviewed regulatory requirements, examined chemical processes for varying purities, and identified economic incentives.